What’s the Infatuation with Hogan Sneakers?
You’ve probably never heard of Hogan, but
you’re sure to have seen their iconic H on the side of every other person’s
sneakers in Italy if you’ve visited in the last few years. What exactly is the
infatuation with Hogan sneakers and why are they the must have shoes to wear in
Italy? Find out!
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| Women Sneakers |
The Hogan brand was born in 1986 of the
same Italian company that owns Tod’s and has since become somewhat of an
obsession in it’s homeland. While Hogan presents a complete prêt-à-porter line
every season, it’s the ‘Interactive’ shoe that is its
best-seller.
They first made it available in 1997 and at
first glance, it’s just a sneaker. But what made them the best selling shoes to
wear in Italy was their elegant design paired with luxury materials like
leather, suede, and Swarovski crystals. It’s the kind of shoe that you can
truly wear running around Milan during the day, yet not have to change them for
aperitivo hour. As their website likes to say, the Hogan Interactive is an icon of casual
elegance, the exact oxymoron that every Italian strives to be.
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| Hogan Sneakers |
Another aspect that has rendered it popular
amongst women is that it incorporates an almost ‘hidden’ platform, giving you
instantly longer and leaner legs. When I say that everyone is wearing these, I literally
mean everyone – you’ll spot them on women of all ages from well-to-do teenagers
to their grandmothers. I stress well-to-do as a pair will set you back anywhere
from €270-350 in the Hogan sale online store.
